Well, as someone who took a solid class in machine-learning, has an understanding of why it works, and regards it far more as science than magic, "we" who know it damn well committed a sin and sold our souls for funding if "we" just told everyone else it was magic.

Now, admittedly, I think the deep-learning folks are so glad to finally have their faith in neural networks vindicated that they've let themselves buy into their own propaganda, but that doesn't mean there's any actual magic!