It doesn't matter whether I researched it or not. I was responding to someone who suggested Tesla is a household name. Being a household name doesn't come from people researching the brand. Coca Cola is a household name, and it's not because people researched them. Similarly Honda is known for having reliable cars. That's not due to people doing tons of research.

Tesla may be the best thing ever. All I am saying is that they do not have some enormous reservoir of brand equity.