Actually this isn't a bad business model iMO they sell the data to insurance companies and you can lower your insurance costs.
And while your insurance cost might also go up if it deems you to be a reckless driver that can also have a good impact because it can force you to drive more safely in order to bring your insurance costs back down.
If they can incorporate the app with some instructional service like a weekly summary of all the misstakes you make and give you say 5 tips to drive better it can actually have quite a positive effect on road safety.
And while it's a bit "creepy" I see this to be pretty much similar to insurance companies "paying you" to quit smoking even sending you to "free" quitting smoking seminars/workshops or "paying you" to go to the Gym often even with a free yearly subscription.
Those things cost pennies to the insurance companies while saving them a lot of money in the long run, only a handful of less lung cancer cases or heart attacks a year can cover the cost of those programs for 1000's if not 10,000's of policies.
And while your insurance cost might also go up if it deems you to be a reckless driver that can also have a good impact because it can force you to drive more safely in order to bring your insurance costs back down.
If they can incorporate the app with some instructional service like a weekly summary of all the misstakes you make and give you say 5 tips to drive better it can actually have quite a positive effect on road safety.
And while it's a bit "creepy" I see this to be pretty much similar to insurance companies "paying you" to quit smoking even sending you to "free" quitting smoking seminars/workshops or "paying you" to go to the Gym often even with a free yearly subscription.
Those things cost pennies to the insurance companies while saving them a lot of money in the long run, only a handful of less lung cancer cases or heart attacks a year can cover the cost of those programs for 1000's if not 10,000's of policies.