>Didn't take much digging to conclude the author/organization has a preconceived bias against the subject.
Doesn't every journalist when reporting on any newsworthy item? Everybody has their biases, and they'll naturally come out in reporting. There is no "fair and balanced", it's just a matter of what extent these biases are hidden in the work.
I think the onus is on us, the consumers of this media, to take every piece as only part of the whole truth, and make up our own minds about the subject.
You are surely correct, however, I think there is a difference between a reporter recognizing their own biases (to the extent they are able) and striving to write objective, fair pieces that are properly sourced, fact checked, and give both sides a fair hearing.
It is impossible to completely escape one's own unconscious biases but this particular example is a blog post written by someone in an obvious attempt to put forward a personal (or business) agenda.
If you are a reporter who has identified a bad company, how are you supposed to investigate them publicly without writing articles about how 'bad' they are?
Writing a string or articles about the same topic, shouldn't instantly mean you get extra scrutiny. That scrutiny should be on everyone, since sometimes the most biased are those who care the least to write and have done the least groundwork.
Robojournalism might be even more ripe for bias, but from its sources rather than the journalist itself. Theoretically part of a journalist's job is to get valuable sources from each side of an argument/story and present them equally. The journalist's footprint should be minimal. As we all know, that is increasingly less the case.
Doesn't every journalist when reporting on any newsworthy item? Everybody has their biases, and they'll naturally come out in reporting. There is no "fair and balanced", it's just a matter of what extent these biases are hidden in the work.
I think the onus is on us, the consumers of this media, to take every piece as only part of the whole truth, and make up our own minds about the subject.