I really think Buzzfeed is on to something. It's far more palatable to see an entertainment site foray in to legitimate journalism than to see a respectable news outlet stoop to clickbait headlines.

This comes up every time a buzzfeed article shows up on HN, but they have a real journalism arm now. That's what's producing this.

The authors even included their PGP fingerprints at the bottom of the article and invited readers to contact them securely.

The investigative side of BuzzFeed isn't given the credit it deserves, particularly from the HN crowd. When most major news organizations have reduced or flat out dissolved their investigative units BuzzFeed has been spending more and more money to produce high quality investigative pieces. It's been a while since they aren't just a "funny" listicles site.

Seriously, this is rather impressive for BuzzeFeed

We are at the point now where if you are surprised by the serious journalism going on at Buzzfeed, it just means you have not been paying attention.

It's very easy not to pay attention, when Facebook provide the "don't show me anything from XYZ" button.