Criteo recently agreed to pay Eyeo 30% of revenue from ads that are allowed through. As a public company, they disclosed this to certain analysts and investors who follow them. Almost all Criteo ads are now whitelisted by ABP. >90% of ABP users keep the default settings, so that argument is a red herring in my mind. Of course, Criteo is not just showing you ads, but tracking you around the web also, in order to facilitate showing you the right ads...so the tracking domains have all been whitelisted as well.
At what point does ABP quit being an ad blocker because so many ads get through? If you don't like ads, you should switch to another adblock client. If you don't mind ads, you should just uninstall whatever you've got so that the publishers (and not yet another middleman) reap the rewards.
Are you telling me that 90% of people who actively sought out and installed an ad blocker did not take the time to click twice more and disable the whitelist?
I'd wager that most ABP users who have the whitelist enabled do so for ideological reasons, not laziness.
ABP conducted some sort of ad hoc survey about this [2011]; they write about the results at the bottom of the FAQ list: https://adblockplus.org/acceptable-ads under the question "Do Adblock Plus users really want this feature?"
Supposedly 25% of ABP users were found to be strictly against all ads; 75% are okay with some ads to support websites.
Therefore, arguably, the whitelist feature serves the users who are in this 75% who don't want a blocker to block everything, making the browser extension useful/acceptable to more people.
Criteo recently agreed to pay Eyeo 30% of revenue from ads that are allowed through. As a public company, they disclosed this to certain analysts and investors who follow them. Almost all Criteo ads are now whitelisted by ABP. >90% of ABP users keep the default settings, so that argument is a red herring in my mind. Of course, Criteo is not just showing you ads, but tracking you around the web also, in order to facilitate showing you the right ads...so the tracking domains have all been whitelisted as well.
At what point does ABP quit being an ad blocker because so many ads get through? If you don't like ads, you should switch to another adblock client. If you don't mind ads, you should just uninstall whatever you've got so that the publishers (and not yet another middleman) reap the rewards.