This is popular in some design circles, particularly with evaluating reactions to 2/3 designs prior to launch.
I'm not sure you'd get exactly the same quality of results with a user test, and demographics is key - after all, the blue-collar workers at the pub aren't the people to ask about your b2b conversion tool - but it's certainly the type of thing that we should be doing.
I'm not sure you'd get exactly the same quality of results with a user test, and demographics is key - after all, the blue-collar workers at the pub aren't the people to ask about your b2b conversion tool - but it's certainly the type of thing that we should be doing.