Everything about modern fitness is fascinating. We have access to more data about health and exercise than ever before, all kinds of personalized fitness trackers, calorie counters, meal planners, personal trainers, exercise routines and equipment. Yet somehow our society still seems to be getting fatter and more out of shape every year.
A big reason why is that information is not enough. There are multiple 100B+ industries that are dedicated to driving sedentary and calorie-increasing activities (TV, gaming, fast food, soda, beer). There is far less effort devoted to getting people to exert more physical effort.
Think about how the only real way most white collar workers exert ourselves is through "exercising". Aka moving around for the express purpose of burning calories.
The people who are affluent enough to buy all those gizmos and apps and educated enough/have enough leisure time to care are generally already the healthier ones.
We got fatter and out of shape over the course of the last 30-40 years. All these tools and trackers and planners are only from very recently (less than 5 years?). And I understand the getting heavier curve has indeed leveled off in the last few years, we are no longer getting fatter.
What is going on!?