> "Movie theaters wanted nothing to do with popcorn," Smith says, "because they were trying to duplicate what was done in real theaters. They had beautiful carpets and rugs and didn't want popcorn being ground into it." Movie theaters were trying to appeal to a highbrow clientele, and didn't want to deal with the distracting trash of concessions—or the distracting noise that snacking during a film would create.
> When films added sound in 1927, the movie theater industry opened itself up to a much wider clientele, since literacy was no longer required to attend films (the titles used [in] early silent films restricted their audience). [emphasis added]
> "Movie theaters wanted nothing to do with popcorn," Smith says, "because they were trying to duplicate what was done in real theaters. They had beautiful carpets and rugs and didn't want popcorn being ground into it." Movie theaters were trying to appeal to a highbrow clientele, and didn't want to deal with the distracting trash of concessions—or the distracting noise that snacking during a film would create.
> When films added sound in 1927, the movie theater industry opened itself up to a much wider clientele, since literacy was no longer required to attend films (the titles used [in] early silent films restricted their audience). [emphasis added]