People love Apple's products (for the most part). People hate ads (pretty much everyone). So this makes no sense to me at all that Google is worth more than Apple. If you imagine the future, no one really knows what each will do with all the stuff they are building, so saying Google is worth more than Apple in the future seems silly.
And yet the percentage of people who watch the Super Bowl explicitly to see the ads is a non-trivial percentage of the viewing population (obviously anecdata, but I know many people who throw super bowl parties for groups who have no interest in the football, and just want to have a party while watching the moderately amusing, big-budget ads with breaks for football in between).
I don't think people hate ads on principle. Some do, and they're vocal, but most people hate ads because they're annoying and obnoxious. If every ad was as well produced and as tailored to the content as super bowl ads are, people would be fine with advertising. Instead we get the ugliest, most obtrusively designed 10 second animations looping alongside articles and in between paragraphs, advertising disguised as content, and tracking scripts that reveal to questionable organizations an unsavory level of detail into our lives.
