Bravo!

I've been making the chilling effects argument for several years:

http://www.dbms2.com/2013/07/08/privacy-data-use-chilling-ef...

http://www.dbms2.com/2013/07/29/very-chilling-effects/

http://www.dbms2.com/2015/06/14/chilling-effects-revisited/

This article makes it with reasonable, appropriate breadth.