While this is insipid, the tendency of the Internet to a winner-take-all system is interesting and needs more commentary. Is it the product of the massive consolidation of wealth and corporate power? Or is it a feature of the Internet? Should we avoid it, or mitigate its effects (monopoly power)?
Network effects are called network effects because they predate the internet. They are well-studied, and those who from them are adept at using the political system to erect and maintain barriers to entry for challengers.
