Great article. Great GREAT article. IMO, you should avoid TechCrunch like the plague until you can prove that you can turn organic traffic into users.

Am I missing something on Scribd? How the heck do you download a document?

http://www.scribd.com/doc/1461192/Cohort-Analysis

Maybe I need to get more coffee.

That document is missing the set of download links that would normally be between "Share" and "Favorite This".

Maybe there is a flag an uploader can check to not allow download?

I just changed the link -- you can now download the spreadsheet at http://www.kopelman.com/Cohort.xls

Thx Josh-- Much appreciated. Absolutely love the blog by the way... Just subscribed.

Point #4 on this article is solid gold.