There are many of us that grew up in the 80s / early 90s who still play games today.
I think the view of gamers are 20 years behind reality and uses outdated stereotypes. Just look at the comment in another thread that assumes 50-year olds play bridge, like being old means you are stuck in a 90s cliche of what older people do.
Why wouldn't we continue playing games? There may be a period in life where work and/or kids takes more of your gaming time, but once you get older you have more personal time that can be spent on gaming.
The average US gamer is currently 35 years old and increasing. 46% of American gamers are female.
Kinda depends on whether the "gamer" means "someone who occasionally plays games or "self identified as member of specific gamer culture". The word gamer can mean both.
Full disclosure: I am a woman who strongly refuses the title "gamer" and occasionally playing some games. For me, it means specific culture I decided I don't want to be member of.
I'm not sure the market is as tiny as you think. 4 out of 10 adults over 50 play on average 12 hours per week. By reading the article it seems that many are casual gamers who use games to relax, and women are the most frequent players. I suspect you will also find a large portion of 30+ gamers playing the same type of games.
To me it seems like a large enough market to target. Candy crush has nailed the target group (Women 35+) and is making lots of money.
I think the view of gamers are 20 years behind reality and uses outdated stereotypes. Just look at the comment in another thread that assumes 50-year olds play bridge, like being old means you are stuck in a 90s cliche of what older people do.
Why wouldn't we continue playing games? There may be a period in life where work and/or kids takes more of your gaming time, but once you get older you have more personal time that can be spent on gaming.
The average US gamer is currently 35 years old and increasing. 46% of American gamers are female.