Just an interesting thought, wouldn't the medicine companies be the better place to market this product? This fits the marketing principle of 'benefit to all' the author has highlighted. They could have probably used it to analyze how their product fares against their competitors.
I am building a directory of privacy friendly tools - https://privacylist.net/
I started building it for myself but then thought it could be useful for anyone. It is still work in progress and needs lot of work on details and the list itself. The idea is to show options to average person (not only techies) with enough details to help them choose.
