Plenty of comments calling out the design as "worse".
Bottomline: "But despite all the missteps and stress, the results might justify all the pain. I expected the new website to increase sales by 10-20%, but it’s been closer to 40%."
This post is me reciting rumors about what I've heard of how things worked and how things played out. I'm not sure that I'm a good source for an article and I can't really officially confirm anything, even if I know it to be correct.
Your best option is probably to email virtual interview questions to Tom Ammermann, the CEO of https://newaudiotechnology.com/ He's a great guy, Granny-nominated sound engineer, and has been working on 3D sound with all those technologies for a long time.
I still get ads even with YouTube Premium. I just listened to a podcast on Spotify called The Agent and its full with ads. I pay Premium to avoid ads since they are wasting my time (and stuff gets through Pi-Hole).
Any chance we get to see that book? I constantly trying to improve my company process (we are small, < 10 people) and I like to see how others are handling operation.