With bandwidth caps (soft and hard) also stagnating, you'd see increased profits for ISPs as those caps would be reached in minutes instead of hours.

According to BMW[1], it looks like this is only designed for brand communication. I wouldn't expect to see this pushed to non-concept cars, at least not for a long time.

[1] https://www.bmw.com/content/dam/bmw/marketBMWCOM/bmw_com/cat... from here: https://www.bmw.com/en/automotive-life/bmw-logo-meaning-hist...

Those article quotas aren't going to reach themselves...