What I mean here is that surley marketing,Creating MVPs and all the other software development lifecycle principles matter but whats most important now is having faith in the leader building it and that surely depends on his or her's personal brand,if he or she has a good personal brand, then getting that loyal set of early paying loyal customers or your company's true evangelisers or your employee's personal idol or your investor's faith - everything gets scaled up when your name is a respectable name in the market
Example Kunal shah from Cred - even though his product is still not halfway near to a profitable stage, people trust that this is possible because Kunal is building it or example elon musk, people know about tesla or paypal or spacex more because its elon's companies rather than having a good awesome product or marketing strategy (i agree tesla is awesome though xD)
Be it getting the faith of your stakeholders, customers or team or just getting a respect from the market and at least the fact that your entry in the market becomes 90% more easier if you have a great personal brand
and like its said "people trust people more than anything else and you achieve that trust by getting a respectable personal brand first and then shaping it out on the products you make or startups you incubate or invest in"
And as said in india, investors invest in founders till serie a rounds rather than the product xD
So I would go for personal brand of the founder is something which many founders don't think its important but is actually really helpful for a longer run :)
Founder's personal brand
What i mean here is that many a times customers employees and investors believe more on the founder's word and promises than the product or revenue model or anything else, so to make the world believe that even though not everything seems clear now but will be eventually or just getting those early set of loyal evangelisers for your application or your community, the founder's personal brand and his or her's personal brand in the market matters more
For example - Kunal shah of cred or Ranveer Allahbadia of Monk E or Karan from Unacademy or Elon Musk per say, their companies get that initial set of customers or branding or even money per say, just because their founders have a respectable personal brand in the market
As its said " you don't invest 100% in the product always, you invest in the leader building it "
What I mean here is that surley marketing,Creating MVPs and all the other software development lifecycle principles matter but whats most important now is having faith in the leader building it and that surely depends on his or her's personal brand,if he or she has a good personal brand, then getting that loyal set of early paying loyal customers or your company's true evangelisers or your employee's personal idol or your investor's faith - everything gets scaled up when your name is a respectable name in the market Example Kunal shah from Cred - even though his product is still not halfway near to a profitable stage, people trust that this is possible because Kunal is building it or example elon musk, people know about tesla or paypal or spacex more because its elon's companies rather than having a good awesome product or marketing strategy (i agree tesla is awesome though xD)
Be it getting the faith of your stakeholders, customers or team or just getting a respect from the market and at least the fact that your entry in the market becomes 90% more easier if you have a great personal brand and like its said "people trust people more than anything else and you achieve that trust by getting a respectable personal brand first and then shaping it out on the products you make or startups you incubate or invest in"
And as said in india, investors invest in founders till serie a rounds rather than the product xD
So I would go for personal brand of the founder is something which many founders don't think its important but is actually really helpful for a longer run :)