There is this hilarious video by Vooza making fun of startups wanting to get funding and be featured on TechCrunch, in it they they say mocklingly "Just look at the success rate of startups being featured on Techcrunch!": http://vooza.com/videos/funding/ I thought to myself, what is the fail rate of Techcrunch featured startups?

Found this newsletter not too long ago, tried it out, some actionable stuff in these short emails, wanted to share.

I'll be honest, I've never done this before...I've never really talked about my failures. I recently noticed that everyone writes about successes which I personally have done a bunch of, I've written articles such as "How I grew a startup from 0 to 40M and got it acquired by Google", etc, tons of these, not going to talk about them.

All these articles suck! I think by talking about successes entrepreneurs paint an inaccurate picture that gives other entrepreneurs a false hope that they can also get lucky and become successful without too many setbacks. This is 100% not true.

So I sat down and wrote down a personal account of the biggest failures, setbacks, struggles which actually happened to me and my friends during my 10 years of growth hacking. To give you an idea I talk about:

Getting the product market fit wrong and almost losing an entire app then taking a year to turn it around to 40M pageviews and getting acquired by Google Running out of money because of outsourcing and losing $1M and firing 100 employees and then having to turn the company around. *Focusing on traffic vs. conversion which cost me a fortune

Sure. The idea is that you will reach out to them about similar articles to your topic but not exactly about you, you will spark their interest. They might not write about you right away but you will develop a relationship with them.

You will be creating connections of reporters instead of your PR firm, and you will maintain those connections.

Shoot us a note through contact link, be happy to explain more.

we sure do. ping us through contact form with deets, will send beer!

Would love to hear any feedback you have.

Weird, which browser are you on? Just ping at hi@justreachout.io if contact form is giving you trouble for some reason.

sorry for the delays, lots of traffic coming in, ping us, we'll send you beer: hi@justreachout.io

If contact form is not working for you, try: hi@justreachout.io

Sounds like you're not signed up, so you'll never see reporter's email address. Once you properly register and sign up you'll see their email address.

But good suggestion, will give that a try.

We are having some issues, overwhelmed with traffic at the moment. Shoot us an email through contact form? Will notify you when we're back up and send you a beer.

Beer timeout here as well. I only accept beer in person, however. Give me a shout when you are in SF, and best of luck!

will send you beer. Ping us: hi@justreachout.io

Haha it's ok :) Scaling is hard, I forgive you!