One thing I didn't understand before his piece was how often the person who is trying to defraud you is being coerced to do it, sometimes in slavery-like conditions.
Not only did I hate their interface like you mentioned. Their customer service always sucked too. I moved a lot of TLDs off of there at my old job. Happy to say all the other companies I have used have been above and beyond better than GoDaddy.
Do some research and you'll find some great deals out there. Cloudflare, Hover, NameCheap offer great services IMO. Never had any issues with them.