I brought up this scenario a few months ago with 'content engines', or 'content as a service'. Natural Language Generation (NLG) is no trivial matter. The ones who have mastered algorithmic writing are the new gods of our time. Can you imagine not having to pay the team of writers at NYT? Exactly ― you can't imagine: http://blog.higg.im/2014/03/14/percolate-content-marketing/