When the iPad was first released, I stupidly thought "0.x% of people are going to have one in Australia. Tiny market."
Then I came to realise, that's x hundred thousand people who will suddenly be looking for something to do with their new device. At the beginning, if you were the first, strong player in a given field, you didn't have to shotgun-advertise all over the place, you could've just been noticeable in the app store.
Also, because Australia is one of the only places where the iPhone is by far the most popular smartphone platform (it has 36.5% of the market), iPad sales might actually turn out to be higher than in many other places -- halo effect and all.
Then I came to realise, that's x hundred thousand people who will suddenly be looking for something to do with their new device. At the beginning, if you were the first, strong player in a given field, you didn't have to shotgun-advertise all over the place, you could've just been noticeable in the app store.